<aside> 👋 My name is Coenrad, I’m a fashion designer, graphic visual designer, and digital content creator. Based in ShenZhen. I joined ShangHai SIVA DeTao Gottelier studio in 2018. Studied menswear and completed several fashion projects. Got BA Fashion Design, graduating in 2022.

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Expertise

Cooperation Brand

Louis Vuitton / NIKE / Timberland / LABELHOOD / NCHS / …

Services Include

Brand VI design / Menswear design / Bags & jewelry design / Sustainable remake / Digital Fashion Design / …

Experience

Senior Product Designer

Subtle, ShenZhen, China – (Jul 2023 - Feb 2024), Full time

• Responsible for the design of Subtle, Commence, and Rawmad brand main line and sub-brand series products + standard process drawing production + continuous follow-up of product progress and timely adjustment of drawings according to modification opinions. Design and standardize the customized drawings of hardware fasteners and accessories required by brand products.
• Conducted product style research for the brand according to the market trend, determined the design direction, conducted benchmarking product research and made PPT to share with the brand department.
• Cooperate and communicate with supply chain department to help them complete product development and design. Assist supply chain department to conduct fabric and accessories research and sample procurement on business trips. Assist factory to communicate with master to complete product manufacturing and proofing, and solve the difficulties and problems encountered in a timely manner.
• Responsible for designing the printing, monograms, creative combinations of brand logo identification, graphic elements, packaging and offline brand display design for the brand products.

Product Creative Director